The Rarity of Soft Tissue Sarcoma
in the Form of a Booth

"The World's Smallest Booth" was a campaign to promote Lartruvo at the Society of Gynecological Oncology annual meeting in 2018. The campaign was designed to raise awareness of soft tissue sarcoma (STS), a rare and complex cancer that's difficult to diagnose and treat. Every element of the booth, including a sales representative, detail aid, direct mail piece, brand manifesto, and email, was 1/133 of its normal size to reflect the rarity of the cancer it treats..

The provocative campaign won a Grand Clio Award in 2018 in the Out of Home (Pharmaceutical) / Ambient category.