Getting your “IT” Back

The “SO, Have You Found It?” campaign delivered a message of empowerment and self-advocacy for those living with moderate to severe plaque psoriasis. Building on a previous episode, the video brought together Ted Danson, the campaign’s lead voice, along with Mindy Kaling, and Dr. Jennifer Soung in a unique ensemble, each playing a pivotal role in the campaign mission. Themes covered in this unscripted, intimate conversation-based campaign included self-advocacy, being open with a doctor, personal experiences, balancing health with lifestyle, and community support.